PR Newswire Introduces AI Brand Visibility Report for Asia-Pacific Market

PR Newswire Introduces AI Brand Visibility Report for Asia-Pacific Market

PR Newswire has launched the AEO & GEO Brand Report for the Asia-Pacific region, providing communications professionals with data-driven insights into how artificial intelligence models reference and position their organizations. The new capability, integrated into the PR Newswire Amplify platform, addresses the growing need for measurable AI visibility as generative search engines reshape brand discovery.

The report delivers three categories of intelligence: mentions tracking share of voice and ranking positions across AI models, sources identifying the domains and URLs influencing AI-generated answers, and actual responses showing how large language models such as ChatGPT, Gemini, Perplexity and Claude answer questions about an organization. Answer Engine Optimization focuses on making content easily extractable as direct answers by AI search engines, while Generative Engine Optimization centers on how AI systems understand and represent a brand as an entity across outputs.

The tool is powered by Trajaan, a search intelligence platform that Cision acquired on December 11, 2025, marking the company's first acquisition in France and its first transaction in the software sector. Founded in 2020 by Matthieu Danielou, Trajaan is headquartered in Colombes, France, and provides an enterprise search intelligence platform analyzing consumer search behavior across multiple digital sources.

The Asia-Pacific launch follows the September 2025 introduction of PR Newswire Amplify across North and South America, Europe, Middle East, India and Africa. According to company data, the platform has delivered a 21% increase in average press release views, engagement up to three times higher, and a 12% improvement in content quality based on PR Newswire's scoring system since the initial launch.

Bridging the AI Visibility Gap

The report addresses what many organizations experience as a visibility blind spot in AI-driven search environments. Industry benchmarks indicate that top-performing brands capture 15% or more share of voice across their core query sets in large language model responses, with enterprise leaders reaching 25-30%.

Understanding how AI models reference and position your brand is more than a strategic imperative for modern PR; it is an opportunity to define your narrative in the new era of search. The press release continues to be one of the most powerful ways to influence a brand's AI search presence, providing the high-authority signals LLMs prioritize.

Matt Brown, President of PR Newswire

The capability allows users to identify AI visibility gaps and immediately address them through targeted multichannel amplification. By combining distribution reach with search intelligence data, communications teams can strengthen content planning, optimize messaging for answer engines and generative engines, and use multichannel distribution strategies that reinforce credibility signals.

By combining PR Newswire's unmatched distribution power with Trajaan's AI search intelligence, we are offering organizations a fast track to influence how their messages are picked up and reflected by large language models. In a landscape where visibility increasingly depends on AI systems, PR Newswire is the most effective lever to shape narratives at speed—while Trajaan enables brands to measure precisely how that influence translates into LLM impact and real business ROI.

Matthieu Danielou, CEO of Trajaan and VP Product at Cision

About the Companies

PR Newswire operates as the industry's leading press release distribution partner with a global reach extending to more than 500,000 newsrooms, websites, direct feeds, journalists and influencers across 170 countries and 40 languages. The service has been operating for more than 70 years. Cision acquired PR Newswire in 2016 for $841 million from London-listed UBM PLC, when PR Newswire was generating approximately $315 million in annual revenue.

Cision serves as the global leader in consumer and media intelligence, engagement and communication solutions, equipping over 75,000 companies and organizations, including 84% of the Fortune 500, with tools for data-driven communications.